PATA announces 2006 Gold Awards winners

The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2006 PATA Gold Awards. This year the awards honour the achievements of 28 travel-related organisations and individuals. The winners will receive their awards during the 55th PATA Annual Conference in Pattaya, Thailand, April 23-27, 2006.

The honours include four Grand Awards and 31 Gold Awards.

The Marketing award will go to Singapore Airlines for its "Singapore Airlines Recovery Initiatives - Maldives, Sri Lanka and Bali." SIA successfully rallied the support of industry partners and tourism authorities in the Maldives, Sri Lanka and Bali. The airline garnered its global network and resources to promote a wide-ranging recovery programme. The promotion of the Maldives and Sri Lanka received enthusiastic response: more than 2,000 passengers purchased the holiday packages.

Source: Pata