Destination Maldives is new the CoolBrand!

The Maldives was announced as one of the UK’s coolest brands at the exclusive CoolLive event held at one of London’s rare hidden gems - the ‘Gymnasium’ in King’s Cross.

As a CoolBrand, the Maldives as a destination ‘has become extremely desirable among many style leaders and influencers.’ The Maldives consists of 1,190 natural coral islands with white sandy beaches surrounded by clear turquoise waters. The 88 resort islands in the Maldives range from ultra-luxurious hideaways to properties which epitomise true barefoot chic. The resorts in the Maldives have an enviable reputation for trendsetting and recent developments in the Maldives – among them some world firsts – include an all-glass underwater restaurant, an underwater spa, an underground nightclub and an open-air cinema showing classic black and white films. The archipelago recently won Condé Nast’s ‘Traveller’s Reader Award’ for Best Island.

CoolBrands is an unprecedented initiative from the Superbrands organisation and is considered a key barometer of the nation’s coolest brands, people and places.

Sourse: Visit Maldives